Professional Diploma in Digital Marketing Certification 2021, best practice Tests for Professional Diploma in Digital Marketing Certification 2021.
Who is this professional certification for?
• Marketing Executives, Managers, Senior Management
• IT Managers
• Business owners
• Anyone responsible for developing and/or implementing a digital marketing
strategy for their organization
• Anyone looking to pursue a career in digital marketing
This course benefits various levels of skill and experience, and will empower
you to maximize the impact of your marketing through powerful digital tools.
Becoming a Certified Digital Marketing Professional
will ensure you are equipped with the tools and
skills needed to create a cohesive, effective digital
marketing strategy.
There are ten comprehensive modules in the course that cover all the
disciplines involved in best practice digital marketing:
1. Digital Marketing Foundations
2. Website Optimization
3. Content Marketing
4. Social Media Marketing
5. SEO
6. Paid Search
7. Display & Video Advertising
8. Email Marketing
9. Analytics
10. Digital Strategy
What will you learn?
By earning this certification, you will be able to:
• Conduct digital research, set business objectives for campaigns and develop
a targeted digital marketing strategy
• Build and publish a well-designed and high performing and optimized
website aligned to your business goals
• Create and curate compelling and innovative content that drives ROI
• Set up, optimize, create, execute and report on organic and paid ad
campaigns on Facebook, Twitter, LinkedIn, Instagram & Snapchat
• Boost your website’s organic ranking by optimizing technical on-page and
off-page elements
• Create and manage paid search campaigns in Google AdWords and use
Google Analytics to measure performance
• Use Google AdWords to create display and video advertising campaigns and
ads using a variety of platforms to evaluate their impact and performance
• Design effective emails that generate leads, retain customers and inspire
evangelists
• Set goals for your business and website, and understand how analytics
tools are used to help measurement
• Use owned, accessed, desk, audience, competitor and social listening
research to create a how-to guide for all digital marketing activities
