Professional Diploma in Digital Marketing Certification 2021

Professional Diploma in Digital Marketing Certification 2021, best practice Tests for Professional Diploma in Digital Marketing Certification 2021.

Who is this professional certification for?

• Marketing Executives, Managers, Senior Management

• IT Managers

• Business owners

• Anyone responsible for developing and/or implementing a digital marketing

strategy for their organization

• Anyone looking to pursue a career in digital marketing

This course benefits various levels of skill and experience, and will empower

you to maximize the impact of your marketing through powerful digital tools.

Becoming a Certified Digital Marketing Professional

will ensure you are equipped with the tools and

skills needed to create a cohesive, effective digital

marketing strategy.

There are ten comprehensive modules in the course that cover all the

disciplines involved in best practice digital marketing:

1. Digital Marketing Foundations

2. Website Optimization

3. Content Marketing

4. Social Media Marketing

5. SEO

6. Paid Search

7. Display & Video Advertising

8. Email Marketing

9. Analytics

10. Digital Strategy

What will you learn?

By earning this certification, you will be able to:

• Conduct digital research, set business objectives for campaigns and develop

a targeted digital marketing strategy

• Build and publish a well-designed and high performing and optimized

website aligned to your business goals

• Create and curate compelling and innovative content that drives ROI

• Set up, optimize, create, execute and report on organic and paid ad

campaigns on Facebook, Twitter, LinkedIn, Instagram & Snapchat

• Boost your website’s organic ranking by optimizing technical on-page and

off-page elements

• Create and manage paid search campaigns in Google AdWords and use

Google Analytics to measure performance

• Use Google AdWords to create display and video advertising campaigns and

ads using a variety of platforms to evaluate their impact and performance

• Design effective emails that generate leads, retain customers and inspire

evangelists

• Set goals for your business and website, and understand how analytics

tools are used to help measurement

• Use owned, accessed, desk, audience, competitor and social listening

research to create a how-to guide for all digital marketing activities


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