Navigating the Green Wave: A Practical Guide for CPG Brands

The course covers the definition and importance of conscious consumption in today’s business landscape, emphasizing ethical and sustainable practices. It explores the concept of the triple bottom line, linking conscious consumption with the people, planet, profit framework. Additionally, the course delves into topics such as socially responsible business practices, consumer behaviour, transparency, and authenticity. It also includes discussions on the circular economy, sustainable packaging, marketing for conscious brands, employee engagement, and impact measurement and reporting. Finally, the course provides practical guidance on how businesses can integrate conscious consumption into their organizational culture, offering actionable steps for fostering such a culture using some examples from Leaders in action. The sessions are split into 8 parts that include: Conscious Consumption, EPR ( Extended Producer Responsibility), Circular economy or Circularity in short, Customer Behaviour ( Various customer types), Transparency and Authenticity, Consumerism trends as per a McKinsey study, SASB Materiality topics as per IFRS, Examples of Leaders in Action

Sessions included in the course are:

1. Conscious Consumption

2. EPR

3. Circular economy

4. Customer Behaviour

5. Transparency and Authenticity

6. Consumerism trends

7. SASB Materiality topics

8. Leaders in Action

There is no prerequisite for joining this course. Anyone with an ESG interest can choose this course to learn Sustainability in the Consumer products industry.