SEO Audits Made Simple: A No-Jargon, Hands-On Approach , Step-by-Step SEO Audit Techniques: Learn How to Analyze, Optimize, and Improve Website Rankings.
Course Description
In today’s digital landscape, an effective SEO audit is your starting point to unlock higher search engine rankings and online visibility. SEO Audits Made Simple: A No-Jargon, Hands-On Approach is designed for business owners, marketers, and aspiring SEO specialists who want to take control of their website’s performance without the overwhelming tech speak.
This course will teach you how to conduct thorough SEO audits using free, beginner-friendly tools while breaking down complex data into actionable steps. Katie Walker adopts a consultancy-style approach, sharing her screen and guiding you through each element of an audit report using SEO Optimer. You’ll learn what’s working well, what needs improvement, and how to implement strategic changes, including keyword optimization and aligning content with actual customer search behavior.
What sets this course apart is its hands-on, practical learning experience. You’ll analyze two real-world websites:
- World Wildlife Fund (UK): A large, well-established charity with strong performance, yet still room for optimization.
- Flicka Donkey Sanctuary: A small, local charity with numerous opportunities for growth and improvement.
By examining these contrasting examples, you’ll gain a well-rounded understanding of different SEO challenges and effective strategies to tackle them.
By the end of the course, you’ll be equipped to:
- Identify and fix SEO issues affecting website performance.
- Leverage audit insights to develop a tailored optimization plan.
- Enhance your skills and confidently offer SEO audit services.
- Implement improvements based on real examples, from keyword considerations to aligning content strategy.
Join us on this journey to demystify SEO audits, master the process, and start seeing real, measurable results for your site or your clients’.
Who this course is for:
- Business Owners: You manage your own company and want a DIY approach to creating an effective SEO strategy without hiring outside help.
- Freelancers & Consultants: You aim to add SEO audit services to your skillset, offering clients actionable insights to boost their website rankings.
- Marketers & SEO Beginners: You’re looking for a clear starting point to improve your own or your clients’ Google rankings using practical audit techniques.
- Aspiring SEO Specialists: You want to expand your expertise, combining audit skills with broader SEO strategies, including content creation and optimisation.
- Content Creators & Bloggers: You’re focused on driving more traffic to your site and want to learn how SEO audits can improve content visibility and engagement.
- Website Developers: You want to enhance your services by understanding SEO audits, helping clients build better-optimized websites from the start.
- Digital Marketing Teams: You’re part of a team aiming to upskill in SEO audits for better integration of SEO strategies into broader marketing campaigns.
