100% OFF- Masterclass for PR and Media relations in Asia

This course will equip you with everything you need to become an expert in public relations and media relations in Asia. It’s packed full of case studies, statistics, checklists, templates, and practical activities that bring the theory to life.

The first section of the course introduces PR, explaining its value to any business and how it has evolved over the last decade – uncovering exciting developments that have made PR more dynamic and relevant than ever before.

We then delve into the essential research needed before planning a winning PR strategy. This includes understanding your product and audience, crucial for any successful campaign.

You’ll learn how to generate innovative PR ideas and create compelling media content using effective storytelling techniques. This section covers writing pitches, press releases, and articles that reinforce your brand messaging and capture your audience’s attention.

Next, we explore all the tactics required to ensure that your stories genuinely reach the right people. This includes media relations, social media, awards, events, and video. You’ll also learn to write for different audiences, create a media list, and draft your first media pitch.

We then bring it all together into a comprehensive public relations and communications strategy, showing what you’re going to do, why you’re going to do it, and how you’re going to do it.

The course also covers important concepts you’ll need to understand to work in PR: the ethical and legal considerations of PR activities.

Finally, we look at how to have a successful PR career, including finding a great job, choosing your specialist area, and maximizing your chances of success.